MB Towing, a local emergency towing service provider in Memphis, Tennessee, partnered with us to establish a stronger online presence and generate high-quality leads through Google Ads. Over a one-month campaign period (April 18 – May 18, 2025), MB Towing achieved:
- 284% Return on Investment
- 44 phone call conversions resulting in $4,400 estimated revenue
- $26.03 cost per conversion (significantly below industry average of $50-75)
- 15.12% conversion rate from click to phone call
- 291 total clicks from targeted search traffic
This case study examines how strategic campaign setup, continuous optimization, and data-driven decision-making led to these exceptional results for a local service business in a competitive market.
Case Study Break Down
MB Towing Campaign Dashboard
Google Ads Performance • April 18 - May 18, 2025
Total Revenue
$4,400
44 conversions
Ad Spend
$1,145
$26.03 per conversion
Conversions
44
15.12% conversion rate
Total Clicks
291
7.14% CTR
🏆 Best Performance Day
May 15, 2025 - 10 conversions, $1,000 revenue
1,226%
Daily ROI
Performance Trend
Weekly Performance Comparison
Traffic Distribution
Key Performance Indicators
Click-Through Rate
7.14%
Conversion Rate
15.12%
Cost Per Click
$3.94
Cost Per Conversion
$26.03
Return on Investment
284%
Weekly Performance Summary
| Week | Period | Impressions | Clicks | Conversions | Cost | Revenue | ROI |
|---|---|---|---|---|---|---|---|
| Week 1 | Apr 18-20 | 0 | 0 | 0 | $0.00 | $0 | 0% |
| Week 2 | Apr 21-27 | 671 | 28 | 2 | $125.39 | $200 | 59% |
| Week 3 | Apr 28-May 4 | 602 | 77 | 7 | $201.41 | $700 | 248% |
| Week 4 | May 5-11 | 1,090 | 72 | 7 | $385.18 | $700 | 82% |
| Week 5 | May 12-18 | 1,089 | 83 | 23 | $304.18 | $2,300 | 656% |